Calling All Charitable Organizations Making a Difference in Coffee-Growing Communities

About the NCA

The National Coffee Association (NCA) is the leading trade association for the U.S. coffee industry, representing the entire supply chain - growers, exporters/importers, roasters, manufacturers, wholesalers/suppliers, retailers, and allied businesses.

The NCA Coffee Gives Back Program's Origin Charity Showcase & Origin Charity of the Year Award

There are a wide variety of charitable organizations that support coffee-growing communities at origin.

The mission of the NCA Coffee Gives Back Program's Origin Charity Showcase and Origin Charity of the Year Award is to recognize these organizations and their initiatives that:

1. Focus on capacity building or improving livelihoods and
2. Create a stronger, more sustainable supply chain.

The NCA Coffee Gives Back Program is comprised of two parts:

1. The NCA Origin Charity Showcase shines a year-long spotlight on the good works done by charitable organizations and/or their programs that directly benefit and impact coffee communities at origin.
2. The 2026 NCA Origin Charity of the Year Award will recognize a charitable organization that has demonstrated strategic, innovative, and implementation excellence. The Award will be presented during the 2026 NCA Convention, March 12-14, 2026 in Tampa, FL

Reasons to Participate in the NCA Origin Charity Showcase

1. Showcase your organization's work and accomplishments.
2. Increase awareness of your organization and brand reputation.
3. Increase awareness and opportunities for engagement with new audiences.
4. Heighten your visibility by being associated with the industry's leading trade association.
5. The opportunity to be considered for the 2026 NCA Origin Charity of the Year Award (if additional Award materials are submitted). The Award will be presented at the NCA Annual Convention, and the Award Winner will receive additional benefits (see below).

Reasons to Enter the 2026 NCA Origin Charity of the Year Award

The winning charitable organization will receive the following benefits related to the 2026 NCA Convention, March 12-14, 2026, in Tampa, Florida:

1. One complimentary delegate registration to attend the Convention and airfare, hotel, and incidental expenses to attend the Convention, in accordance with the NCA Travel Policy, not to exceed $5,000.
2. The opportunity to give a 15-minute presentation to the NCA Board of Directors.
3. Recognition at the NCA Awards Luncheon, including the opportunity to give a brief presentation and receive a commemorative plaque honoring the organization's achievement.
4. The option to have a complimentary display table and an additional complimentary registration.
5. Recognized on the Convention app.
6. Receive net proceeds from the new Walk/Run event on the Saturday morning of the Convention.
7. The option to have a complimentary display table to greet participants of the Walk/Run event.

The winning charitable organization will also receive the following related to visibility and messaging:

1. Recognition in a press release developed by the NCA
2. Recognition and promotion via NCA social media platforms.
3. A Donate Button” placed on the Origin Charity Showcase landing page of the NCA website, which will link directly to its website or donate form.
4. Receive an “NCA Origin Charity of the Year Award Winner 2026” logo to display on its website and place on its marketing materials.

Please see the Terms & Conditions for details.

All charitable organizations that meet the eligibility requirements, no matter their size or revenues, are encouraged to participate in the Origin Charity Showcase and submit additional information to be considered for the 2026 NCA Origin Charity of the Year Award.

Questions? Contact Terri Bartlett, Director of Member Relations, at (646) 924-4039 or trbartlett@ncausa.org.